Challenge
In 1986, two passionate skiers in Åre, Sweden, recognized a gap in the market for eyewear that combined functionality with simple, attractive design. Frameworks, the license holder of Peak Performance, came to us with the challenge of creating eyewear that resonated with like-minded outdoor enthusiasts while staying true to the brand’s mountain-focused heritage and innovative approach.
Solution
We collaborated with Frameworks, the license holder of Peak Performance, to design eyewear that combined the essence of outdoor adventure with sleek, functional design. The collection focused on merging excellent performance with minimalist aesthetics, ensuring it met the needs of both avid skiers and style-conscious adventurers.
Key Achievements
- Functional, Stylish Eyewear Tailored to Enthusiasts
- Deep Connection to the Outdoor Lifestyle in Åre
- A Timeless Blend of Performance and Design
- A Recognized Name Among Outdoor Eyewear Enthusiast
Services
- Custom Made Eyewear
- Point of Sale
