Challenge
Founded with the mission to make sustainable, quality eyewear accessible to all, BIOBIO needed to disrupt the traditional eyewear industry’s cycle of overproduction and high markups. They sought our expertise to bring their vision to life, creating a brand that offers timeless, gender-neutral and age-neutral designs made from natural and biodegradable materials.
Solution
We established BIOBIO's name and identity, creating a sustainable eyewear collection to reduce waste and simplify choices. We developed a cohesive visual identity, including the logo, color palette, and brand guidelines, and extended this to campaign shoots, copywriting, website design, and Instagram strategy. We guided BIOBIO in selecting sustainable materials like biodegradable Italian bio-acetate for frames and recycled hardware, and advised on producing eco-friendly accessories such as recycled leather cases and PET cleaning cloths, reinforcing their commitment to sustainability.
Key Achievements
- Comprehensive brand development
- Strong sustainable approach
- Innovative eyewear concept
- Unique sizing system
- Inclucive brand identity
Services
- Visual Identity
- Custom Made Eyewear
- Campaign
- Still Life
- Packshots
- Point of Sale
- Web Design
- SoMe
