Challenge
OTTO Copenhagen set out to revolutionize the eyewear industry with an audacious goal: to deliver high-end, stylish eyewear at prices everyone can afford. From day one, the founder teamed up with our studio to build a direct-to-consumer (D2C) brand that seamlessly blends Danish design, Italian craftsmanship, and radical transparency. The mission was clear—reshape the market and redefine what consumers expect from their eyewear.
Solution
We partnered with OTTO Copenhagen to create a groundbreaking eyewear line, providing a full spectrum of services from eyewear design and color structuring to creative direction, campaign styling, visual identity, packaging, and web design. The result? A stunning collection that marries sleek Danish aesthetics with the timeless quality of Italian craftsmanship, featuring premium prescription lenses. Delivered straight from Italy to your doorstep, OTTO Copenhagen’s eyewear epitomizes transparency, openly sharing every detail of its creation, origin, and production costs.
Key Achievements
- Crafted a Cutting-Edge Collection for the Modern Consumer
- Seamlessly Integrated Danish Design with Italian Craftsmanship
- Pioneered Transparent Production and Pricing Practices
- Launched a Visually Striking Campaign in Iconic Creative Spaces
- Developed an Engaging, User-Centric Website Showcasing the OTTO Universe
Services
- Custom Made Eyewear
- Customized Eyewear
- Collection Structure
- Brand Identity
- Web Design
- Packaging Design
- Market Positioning
- Campaign
- Still Life
- Packshots
