Breitfeld & Schliekert

Breitfeld & Schliekert, a renowned German optical giant, recognized a gap in their product offerings: customers often lacked stylish, functional eyewear cases and cleaning cloths. These essential accessories were frequently overlooked but proved essential for everyday eyewear care. The challenge was to create a unique, add-on product line that could be sold directly at the optician counter, offering both practicality and style, while standing out from conventional, plain packaging options.

We collaborated with Breitfeld & Schliekert to design a range of eyewear cases and cleaning cloths featuring a mix of artsy, minimalist graphic patterns and catchy quotes. These products were crafted to be visually striking while remaining highly functional. The handmade and digital illustrations engaged customers with creative designs that reflected modern aesthetics and added value to the eyewear purchase experience. Positioned as an easy-to-grab, must-have add-on at the counter, these accessories enhanced the overall customer journey.

• Created functional, stylish packaging solutions for eyewear cases and cleaning cloths
• Incorporated a blend of artsy, minimalist patterns and catchy quotes to engage customers
• Developed add-on products that seamlessly complemented the eyewear purchase experience
• Elevated the customer experience with high-quality, visually captivating accessories

• Packaging Design