Challenge
Northbound, a new eyewear brand born from the heart of a picturesque Dutch town, sought to establish a unique identity that reflects its commitment to sustainability, local craftsmanship, and timeless design. They needed a complete brand identity that captured the essence of the North while integrating modern technology and an on-demand manufacturing process. The goal was to create eyewear that was not only stylish and comfortable but also a reflection of the brand's dedication to responsible consumption and innovation.
Solution
We worked closely with Northbound to develop a brand identity that echoes the beauty, endurance, and elegance of northern landscapes. The logo, mood, and color palette were designed to evoke a sense of timelessness and sustainability, reflecting the natural elegance of the North. We crafted a product DNA that combined distinctive design with modern technology, ensuring that every frame tells a story while offering the ultimate fit and comfort. Local production, on-demand manufacturing, and fast service were core principles embedded into the brand’s identity, guiding its commitment to environmental responsibility and community support.
Key Achievements
- Comprehensive Brand Identity: Logo, mood, colors, and product DNA
- Emphasis on Sustainability and Local Production
- Integration of Modern Technology for Seamless Fit and Comfort
- Alignment with Responsible Consumption and On-Demand Manufacturing
- Clear, Distinctive Brand Narrative Reflecting Northern Elegance
Services
- Visual Identity
- Tone of Voice
- Product DNA
