Challenge
At Se Optik, a local optician known for its original eyewear selection and remarkable customer service, sought to update its visual identity to match the stylish ambiance of their store and the charismatic personality of its owners. The challenge was to create a cohesive brand experience that would resonate with their modern customer base while maintaining the friendly and cheeky spirit that made them stand out in the community.
Solution
We collaborated with Se Optik to develop a fresh, engaging brand identity that mirrored the store’s dynamic character. This included a new logo, paperline, color scheme, and updated imagery that captured the store's unique charm. In addition, we revamped their tone of voice, making it more playful and approachable while still professional, aligning with their cheeky yet friendly spirit. The website was redesigned for clear communication and ease of navigation, ensuring a user-friendly experience that reflected the quality of the store's service and product offering.
Key Achievements
- Complete Visual Identity Refresh: Logo, colors, imagery, and paperline
- Reworked Tone of Voice to Reflect a Friendly, Cheeky Spirit
- User-Friendly Website Design Focused on Clear Communication
- Enhanced Signage and Printed Materials to Match Updated Identity
- Cohesive Brand Experience Across All Touchpoints
Services
- Visual Identity
- Tone of Voice
- Still Life
- Web Design
