Challenge
Founded by Swedish style maverick Jan Alsén, Morris Stockholm sought to offer a timeless wardrobe in a world dominated by fast fashion. The brand’s vision was to embody true style – a reflection of individuality and confidence – by staying authentic and evolving with purpose. Frameworks, the licenseholder of Morris Stockholm, tasked us with translating this ethos into eyewear collections that stayed true to the core values of the brand.
Solution
We partnered with Frameworks to translate Morris Stockholm’s philosophy into eyewear collections that resonate with the stylish customer. By combining timeless design, superior craftsmanship, and a touch of irreverence, we helped create frames that stand out in both quality and character.
Key Achievements
- Timeless Eyewear for the Style-Conscious Customer
- Focus on Craftsmanship and Quality Detailing
- A Seamless Extension of Morris Stockholm’s Core Philosophy
- Enhanced Appeal Through Sophisticated and Enduring Designs
Services
- Custom Made Eyewear
- Point of Sale
