Challenge
Milo & Me, a vibrant kids' eyewear brand owned by Hilco Vision Group, came to us with a fresh challenge: to design a playful yet functional sunglasses range that would meet the needs of active kids. Their aim was to create eyewear that provided the perfect balance of comfort, style, and practicality—enabling children to enjoy their favorite activities without interruption. The frames were designed for affordability, but they lacked the visual appeal and design strategy to truly stand out in the competitive market.
Solution
We took the injection-molded frames and reimagined them into a stylish, contemporary sunglasses collection for kids. By blending vibrant colors and fun shapes, we ensured the eyewear was playful and visually appealing while prioritizing comfort and a secure fit. The new sunglasses were made to withstand the energy of young adventurers, combining durability with a modern, child-friendly aesthetic. Ultimately, our designs helped Milo & Me transform their product range into eyewear that children would love to wear every day.
Key Achievements
- Fun, Playful, and Stylish Sunglasses
- Focus on Comfort and Durability
- Designed to Empower and Instill Confidence in Kids
- Affordable, High-Quality Eyewear
Services
- Custom Made Eyewear
- Collection Structure
