Messyweekend

As MESSYWEEKEND entered its next stage of growth, the ambition for the product increased with it. The challenge was to establish a stronger and more recognisable eyewear design DNA across the brand.
A key focus was MESSYWEEKEND’s two eyewear lines, Core and Premium. Each needed a distinct design language and clear position within the collection, while remaining connected by one consistent MESSYWEEKEND identity.

As MESSYWEEKEND’s eyewear design partner, we shape the product DNA across every collection from initial moodboards and concepts to final eyewear.
Central to the collaboration is a clearly defined design system for the brand’s two main lines Core and Premium. Core follows a restrained approach with clean silhouettes, unified temples and subtle detailing - designed around the idea of quiet confidence. Premium pushes the expression further through sculpted shapes, bolder proportions, increased material thickness and elevated components.
Two distinct design languages, built from the same MESSYWEEKEND DNA.

• Define distinct and scalable design DNA for Core and Premium
• Design custom eyewear and establish a unified system for shapes, temples, proportions and signature details
• Develop trend and colour forecasts to guide future collections
• Build a strategic colour and material framework across frames and lenses
• Standardise key components and construction to ensure consistency across collections
• Establish collection and naming frameworks to support future product development
  

• Custom Made Eyewear
• Design DNA & Strategy
• Collection Structure
• Trend & Color Forecasting
• Color & Material Structure
• Production Management