Challenge
In 2019, James Ay, a startup with a mission to introduce a fully plant-based sunglasses brand targeting conscious, fashion-forward consumers, faced a significant challenge. While their vision was clear, they lacked expertise in the eyewear industry and needed assistance in bringing their concept to life.
Solution
James Ay sought our assistance, and we embarked on a journey to transform their vision into a reality. We worked closely with James Ay to create an iconic design DNA that represented a blend of Danish design aesthetics with an Italian edge. This fusion was carefully crafted to resonate with the target audience while maintaining the plant-based concept at the core. We guided James Ay in identifying the right suppliers, ensuring that the chosen partners could deliver the quality required. Leveraging our material expertise, we assisted James Ay in selecting sustainable and plant-based materials that aligned with their mission. We took on the responsibility of managing the entire production process, from the development of initial samples to full-scale production.
Key Achievements
- Unique Design DNA
- Sustainability Focus
- Supplier Network
- Timely Delivery
Services
- Custom Made Eyewear
- Collection Structure
- Color Structure
