Challenge
When partnering with Inspecs Group, our shared vision of a sustainable future set the stage for a bold mission: to create a visual identity, packaging, and campaign that echoed the brand's innovative approach to eco-friendly eyewear. The challenge was clear: to seamlessly integrate BOTANIQ's commitment to sustainability into a look that not only appeals to today's discerning consumers but also reflects a deep respect for our planet.
Solution
Inspired by BOTANIQ's pioneering use of sustainable materials and processes, we crafted a visual identity that captured the essence of renewal and innovation. The clean, modern logo features a scientific edge, with the Q designed as a tribute to the leaf—a universal symbol of hope and revival. This thoughtful design extended into packaging, which adhered to BOTANIQ's plastic-free philosophy, and a campaign that championed the brand's mission of sustainable luxury. Together, these elements created a cohesive story, bringing BOTANIQ's vision for eco-friendly eyewear to life.
Key Achievements
- Translating a sustainability-first ethos into design
- A clean, modern logo symbolizing renewal and revival
- Plastic-free, eco-friendly packaging solutions
- Campaigning for sustainable luxury
Services
- Visual Identity
- Campaign
- Still Life
- Tone of Voice
