Challenge
Acquisitions are often a vital part of a growth strategy, but they can bring significant changes that challenge your team’s comfort zone. Such was the case for Breitfeld & Schliekert, who acquired the Ready Reader brand “I NEED YOU”. They sought assistance in defining a clear strategy for the brand’s future and leading the rebranding process, which included revitalizing everything from identity to product assortment.
Solution
Our role in this project was to provide guidance and expertise in crafting a robust rebranding strategy for I NEED YOU. This encompassed various aspects. We collaborated with I NEED YOU’s in-house team to define a comprehensive strategy that would set the brand on the path to success. We took the lead in the rebranding process, ensuring that every element, from brand identity to product assortment, was rejuvenated and aligned with the new vision.
Key Achievements
- Clear Strategy
- Rejuvenated Identity
- Enhanced Product Assortment
- Improved Market Position
Services
- Curated Eyewear
- Customized Eyewear
- Custom Made Eyewear
- Collection Structure
- Sustainable Transformation
- Brand Identity
- Campaign
- Still Life
- Tone of Voice
