Eye Factory

EyeFactory, a renowned Scandinavian eyewear chain, found themselves in need of a unique and affordable product to complement their existing eyewear assortment. Their objective was clear: to stand out in the market while offering quality eyewear at competitive prices.

We partnered with EyeFactory to create their very own house brand, RA_W Eyewear. This new brand was meticulously tailored to reflect the essence of Scandinavian design, emphasizing nature-inspired elements and a genuine Nordic DNA. RA_W Eyewear was set to redefine EyeFactory’s brand identity, setting them apart from competitors through its unique, nature-inspired aesthetics.

  • Enhanced Brand Identity
  • Diversified Product Offering
  • Increased Sales And Market Share
  • Stronger Brand Loyalty
  • Competitive Edge
  • Custom Made Eyewear
  • Brand Identity
  • Campaign
  • Still Life
  • Packshots

THE POWER OF A WELL—TAILORED HOUSE BRAND

Eye Factory’s house brand, RA_W Eyewear, brings unique, affordable eyewear with authentic Nordic roots.

INSPIRATION NEVER STOPS