Challenge
EyeFactory, a renowned Scandinavian eyewear chain, found themselves in need of a unique and affordable product to complement their existing eyewear assortment. Their objective was clear: to stand out in the market while offering quality eyewear at competitive prices.
Solution
We partnered with EyeFactory to create their very own house brand, RA_W Eyewear. This new brand was meticulously tailored to reflect the essence of Scandinavian design, emphasizing nature-inspired elements and a genuine Nordic DNA. RA_W Eyewear was set to redefine EyeFactory’s brand identity, setting them apart from competitors through its unique, nature-inspired aesthetics.
Key Achievements
- Enhanced Brand Identity
- Diversified Product Offering
- Increased Sales And Market Share
- Stronger Brand Loyalty
- Competitive Edge
Services
- Custom Made Eyewear
- Brand Identity
- Campaign
- Still Life
- Packshots


