Björn Borg

Björn Borg, inspired by the enduring legacy of tennis legend Björn Borg, sought to deliver high-quality, long-lasting products that embody his winning spirit and breathtaking performances. The brand aimed to inspire people to become the best version of themselves while ensuring sustainability from concept to creation. Frameworks, as the partner for eyewear design, was brought in to ensure that this vision extended to their eyewear collection.

We collaborated with Björn Borg and Frameworks to enhance their message of sustainable excellence. By emphasizing durability, passion, and a winning attitude in every product, we helped reinforce their brand ethos. All products, including the eyewear collection, were designed to last, reflecting the timeless memory of Björn Borg’s legendary exploits while aligning with their sustainability commitment.

  • Durable, High-Quality Eyewear and Products
  • Reinforced Brand Ethos of Excellence and Passion
  • Commitment to Sustainability Across All Stages
  • Enhanced Customer Connection Through Inspiration
  • Custom Made Eyewear
  • Point of Sale

ECO-FRIENDLY PERFORMANCE DESIGN

- inspired by a winning legacy.

Train to live with Björn Borg – where passion, durability, and sustainability meet in every frame.

INSPIRATION NEVER STOPS